Where it starts
Everything starts as a seed.
- 01Living soil and the right seed are the first link.
- 02We help partner farms convert to organic, sharing seed, feed and knowledge.
- 03Once certified, a farm sells under its own name as well as ours.
Four businesses
Four businesses. One organic standard.
Organic feed is where the company began and still its base. Certified sourcing carries our certificates across borders. whole.organic puts the food on the shelf at home. Certified partners farm, raise and mill to our standard, with a market and buying prices announced ahead.
- Organic feed since2013among the pioneers in ASEAN
- Certified organic products514in our 2026 application
- Certified suppliers12in Thailand, China and Peru
- 01
Organic feed and raw materials
Feed mixed to our formulas by certified partner mills, and certified raw materials for farms that mix their own.
- 02
Certified sourcing across borders
Mushrooms, seeds, pulses and grains from suppliers we audit, carried under our certificate to importers wherever it is accepted.
- 03
whole.organic
Organic food for people: eggs, vegetables, herbs, fruit and grains from certified partner farms.
- 04
Certified partners
Plant farms and livestock farms as equal partners, in three tiers, with prices announced in advance.
Organic feed and raw materials
A formula for every farm, mixed by certified partners.
The base of the company since 2013. Five steps, the same for every bag.
- 01
Certified raw materials
Maize, soybean, rice bran and cassava, bought from certified growers and checked against their certificates before they are accepted.
- 02
A formula for each farm
A set formula for each animal, or the customer's own specification. Our aim is a formula of its own for every partner farm.
- 03
Mixed by certified partner mills
Our formulas, their mills, the same organic rules. We own no mill.
- 04
Recorded lot by lot
From the raw materials that went in to the delivery that went out.
- 05
Delivered to order
We hold no stock. Feed is made and delivered to order, so it reaches the farm fresh.
Certified sourcing across borders
514 products. 12 certified suppliers. One certificate holder in the middle.
For importers and manufacturers across Asia and beyond. We audit each supplier, carry its products under our certificate, and open markets it could not reach on its own.
whole.organic
Organic food for people, in five groups.
Our consumer brand. Eggs from livestock partner farms that run on our feed; vegetables, herbs and fruit from plant partner farms; grains and seeds from the certified sourcing list.
- Coming soon
Eggs
From partner farms raised on our organic feed.
- Coming soon
Vegetables
Salad greens, Thai vegetables and more.
- Coming soon
Herbs
Thai basil, holy basil, coriander, lemongrass.
- Coming soon
Fruit
Mango, hom banana, papaya, guava, dragon fruit, coconut.
- Coming soon
Grains
Quinoa, buckwheat, adzuki beans, flax, sesame, sunflower seeds.
Certified partners
Plant farms and livestock farms. Equal partners.
Plant farms
We supply seed, knowledge and a market. They supply rice, grains, vegetables, herbs and fruit.
Livestock farms
We supply organic feed. They supply eggs, milk and meat, and are the farms whose produce reaches people.
Who holds what
Seven layers. Each side knows what it answers for.
Every layer of the chain is written down twice: what Pongpetch holds, and what the partner holds. The whole business model, on one page.
- Pongpetch holds
- Our partners hold
Along the whole length: the EU and USDA organic certificates, the internal control system, and the AI that keeps the records.
01Soil
The growing standard, the conversion plan, a market with buyers.
The land, the labour, the seed bought to specification.
02Partner farms
The buying contract, the announced price, the farm visits.
The plant farm or livestock farm, and its own certificate.
03Certified sourcing
The supplier register with certificates, the specifications, the incoming checks.
The products: 514 of them, from 12 suppliers in three countries.
04Making
The feed formulas, the packing specifications, the certificate for preparation.
The mill, the rice mill, the packing line.
05Deliver and trace
The lot number and every document, drafted by AI.
The trucks, the cold stores, the distribution centres.
06Market
The two brands, the customer relationships, the prices.
The shelf, the shop, the kitchen.
07People
The lot page, the reorder, the questions people ask.
This layer is ours alone.
Who grows with us
Four businesses. One set of partners behind them.
Plant farms, livestock farms, collectors and mills, in three tiers under one set of rules.
Partners